Lunch Notes

A back to school campaign for Target.

This multilayer campaign sets out to promote healthy eating habits, emotional support, and A+ parenting. Inspired by the nostalgic school lunch, this campaign combines a simple yet modern style with a retro look and feel. Handwritten lunch notes drive the project, making it playful and perfect for the whole family.

Deliverables: 
Gift cards, Store signage, posters,
promotional packaging
Art Direction: 
Mary Kate Mcdevitt
Photography: 
Sam Fritch