Come As You Are
A fictional dress campaign for Urban Outfitters.
The main goal behind the Come as You Are campaign is marketing dresses to everyone no matter how they identify. Clothing itself is genderless, yet we tend to associate articles of clothing and various cuts as being feminine or masculine. The campaign is a non-conforming notion that pushes gender boundaries by making them limitless; mixing traditional pieces with non-traditional models whilst giving the same freedom of expression we see in DIY culture.